By Jeremy Tiers, Vice President of Admissions Services2 minute readLast week during the session I co-led at the American Marketing Association Symposium for Higher Ed, one of the updated pieces of data I shared is that only 17.9% of students felt like the communications they received from …
How You Can Use Paradox Theory to Become A Better Recruiter
by Mandy Green, Busy CoachWhat if embracing certain paradoxes—ideas that seem contradictory but work together—could help you become a more effective recruiter? Consider how you can use these powerful paradoxes to work smarter, recruit better, and set yourself apart as a college coach.1. …
A 10-Minute Check-In for College Coaches: End the Year Strong
by Mandy Green, Busy CoachAlright, Coach, let’s chat. You know how fast these next two months are going to fly by. One minute it’s early November, and then—bam—it's New Year’s. So, let’s set you up to finish the year strong without feeling like it just “happened” to you.Here’s a …
Five Tips on Writing a Better “First Contact” Email
by Megan Cooke Carcagno, Tudor Collegiate StrategiesImagine this. You walk to your mailbox, open the little door, and find three pieces of mail waiting for you. One is a coupon mailer. It’s glossy and full of pictures with bright colors. The next is a slim white envelope, clearly a bill. It’s …
Advice On The Best Time To Send Your Emails To Prospective Students
By Jeremy Tiers, Vice President of Admissions Services1 minute readEmail continues to be the preferred method of communication for the majority of traditional and non-traditional students during the college search process.One of the easiest things you can do to boost engagement is to …