My guess is if you're a college coach who has been recruiting for more than a few months in your career, you've encountered the six-word phrase from your prospect (or parent) that is the bane of coaches' existences throughout the country."I want to think about it."Seems reasonable, right? I …
Why Recruiters Need to Look at Their Sliced Bread Differently
As we've started this new year, I'm observing an interesting paradox:I'm honored to get to work one-on-one with a selection of scrappy, never-say-die, highly intelligent coaches who are taking the approach that they can beat anybody - any coach, any program - for some of the top-tier recruits …
The Customer ISN’T Always Right (and Neither Are Your Recruits)
It was a revolutionary idea back in 1909.Harry Selfridge, an American entrepreneur who began Selfridge's Department Store in London at the turn of the century, coined the phrase - and the philosophy - that "the customer is always right." It was meant to reassure retail shoppers at the time that …
The Recruiting Magic of the Left Shark
You won't remember Super Bowl XLIX for the touchdown-saving interception by the New England Patriots to beat the Seattle Seahawks.Hopefully, after this article, you'll remember it for what you're about to learn from the a dancing shark. Specifically, the …
Getting Recruits to Drink Your Outrageously Expensive Bottled Water
If you're a college recruiter who is regularly trying to overcome the cost of your college with your prospect, I give you the $7.50 bottle of water.When I checked into my hotel room, there is was...waiting for me (and my wallet).I am old enough to remember when bottled water was a novelty. In …