On the night Tiger Woods won his first tournament in five long years, following his very public personal setbacks and injuries, I was at the airport.Every television was tuned to his final few holes, and crowds of people were clogging the aisles, gathered around to watch Tiger finish off his …
I’m Avoiding Telling the Other Car Salesperson I’m Not Buying
Which means, I'm just like your prospects.The quick back story:A few weeks ago, before we sent our daughter off for her freshman year at college, she got in an accident and totaled my wife's car. She was fine, the car was not (and the Utz Potato Chip truck she rear-ended on a rainy day …
I’m Glad That Happened, Mr. Customer
"I'm glad that happened, Mr. Customer."That was one of several borderline-cheesy lines I was taught close to 30 years ago when I was in sales training for a large national business sales organization.The company I was starting work for regularly had us demonstrate these rather large, complex …
Hillary, Trump, and What Smart Recruiters Should Learn From Presidential Elections
Although this post is technically about politics, I'm not going to get political.Even though all of our attitudes towards politics, and the candidates we're voting for, and the party we align with, is central to what you need to learn today.Here's what I'm getting at...Think about who …
Why You (and Your Recruits) Give In to the Fear Factor
Marketers know the rule.So do politicians, drug manufacturers, and companies that sell gold.We, the buying public, will make a buying decision based on the fear of something bad happening before we'll decide to do something based on the possibility of a good outcome.How often? Studies …