Over the years, we've focused a lot on the negative aspects of recruiting.What not to do.Today, we're staying positive. We're focusing on your recruiting letters and emails, and how to get your prospects to pay more attention to them. Because the more effective you are in your writing, the …
Fascinating New Research on How to Effectively Email Your Prospects
Our latest round of research is in, and it contains some really fascinating details on how your prospects are now using email in their regular communication with the coaches who are recruiting them.Among the highlights of our most recent findings:About 55% of today's student-athletes that …
More Ideas on Incorporating Headlines Into Your Recruiting Message
If you believe that the principle of using headlines in your recruiting message makes sense, but you don't know how exactly you'd incorporate those concepts into your letters and emails, I wanted to pass along some ideas to help you get started:Make your headline ask a question or promise …
Using Headlines to Captivate Your Prospect
Is it possible to get a prospect to read a LOT of information about your program and school?Maybe...if you have a headline like the one I found while tumbing through a magazine on an airplane earlier this week.Here it is:The headline is brilliant: "It is against international law to …
Writing Recruiting Email Subject Lines That Get Clicked
What emails do you decide to open every morning?How do you make that decision?Be honest...do you judge each email by the subject line?I'll bet the answer is "yes". Most of us do. It's a quick and easy way to make a snap judgement on what to spend time reading, and what to wait on and …