Somewhere on the bottle of shampoo you have in your shower, there is a tried and true line of instruction that was developed decades ago as a way to get consumers to run out of the product sooner, thereby raising profits through the corresponding increased shampoo sales."Lather, rinse, …
Six Strategies for Constructing Winning Recruiting Messages
I've made the case for years that coaches are actually professional sales people - who also happen to get to coach.I'm going to add another job responsibility to your title: Expert recruiting message writer.It's not an option any longer, actually. Think about it...this generation of …
Can You Still Use Email to Get Your Prospect’s Attention?
Winter is a tough time to recruit:For most of your prospects, you're either trying to get a final "yes" from a Junior or Senior, or working to figure-out how to keep the conversation going with a Junior (or Sophomore).A lot of coaches are always searching for the right way to do that. Many …
Get A Great Start To Your Day By Using Your Email Effectively
By Mandy Green, University of South DakotaI have been getting a lot of emails lately from coaches who are realizing that they waste a lot of time during the course of their day looking at and responding to emails. They are looking for tips to help them organize their day and get their email under …
“Retracting” an Email: A Fool’s Game
by Sean Devlin, Front RushFrom time to time, we will get a question from a Coach asking how to "retract an email" that was already sent.In other words, they sent an email and realized there was a typo, or it was sent to the wrong person, or it was sent too early. We will then explain that …