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Admissions, Creative Approaches, E-Mail, Increasing Engagement · January 10, 2023

If Students Aren’t Responding, Try This

By Jeremy Tiers, Senior Director of Admissions Services 3 minute readBefore the break and into the new year I’ve been getting questions from my newsletter community about communicating with unresponsive inquiries – especially those who visited campus at some point.As you might …

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Admissions, Creative Approaches, E-Mail, Effective Questioning, Increasing Engagement · October 18, 2022

Advice That Will Help You With Inquiries

By Jeremy Tiers, Senior Director of Admissions Services 2 minute readWhether you have application deadlines approaching or you offer rolling admission, I’m guessing you currently have a large group of inquiries that haven’t taken the next step.If the majority of your communications …

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Admissions, Conversion and Yield, E-Mail, Increasing Engagement · September 20, 2022

A Mistake I Keep Seeing In Communications

By Ethan Penland, Director of Admissions Services2 minute readDuring the fall each year I love the influx of prospective student communications that come to my inbox. As a “stealth inquiry” for many schools, I get the opportunity to read and see what new campaigns are being created to …

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Admissions, E-Mail, Text Messaging · August 16, 2022

Tips For Dealing With Short Attention Spans

By Jeremy Tiers, Senior Director of Admissions Services 2 minute readWhat do you think the average person’s attention span is?Studies show that it has decreased from twelve seconds to eight seconds in the past two decades – that’s one second lower than a goldfish.Our brains just …

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Admissions, E-Mail · July 11, 2022

Two Secrets For Writing Better Recruiting Emails

By Jeremy Tiers, Senior Director of Admissions Services 2 minute readI often tell admissions counselors if you want to become a better recruiter, become a better writer.The reason why is simple. This generation of students has grown up using written messages as their primary way of …

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