by Jeremy Tiers, Director of Admissions ServicesAre you ready to tackle the Class of 2021?Yes, I know…you’re still working on this current group of students which is why each of my articles over the past six weeks has focused on conversion and yield. So, if you’re wondering what kinds of …
Your Recruiting Letters and Emails Must Do These 3 Things
by Jeremy Tiers, Director of Admissions ServicesWhen we work with an admissions department to adjust their recruiting strategies some of the advice we give goes against what their institution has been doing for years.I’m used to hearing feedback like, “It doesn’t feel right,“ and “Jeremy, I …
How to Make Sure Your Recruiting Emails Are Opened and Read
by Jeremy Tiers, Director of Admissions ServicesWhen you log into your email account how do you decide what messages to open?Unless it’s from your boss, most of us use the subject line as the deciding factor. It’s a quick and easy way to decide whether to read the email now or later (which …