Hold on a second:They make golfers read greens better? The sunglasses make golfers read greens better?That was the promise. Lured by the temptation of the tagline "seeing what #1 looks like", I studied the ad display in the middle of the mega-sports store for more than a few minutes.I …
Pink Is The WORST Color
by Tyler Brandt, National Recruiting CoordinatorRecently a coach whom I have done camps with and known for a long time just got his walking papers. When you look at the success he's had it doesn’t really make sense - OR DOES IT? This is not an uncommon thing in sports, all of us that have …
7 Ways to Amp-Up Your Visual Recruiting Message
When my wife's cell phone suddenly quit working yesterday, I jumped at the chance to earn a few points and rush to the cell phone store to talk about a replacement and return as the conquering hero.Back in the olden days, men would be expected to kill a buffalo to feed his family, or ride …
If Cat Food is Really for People, is Recruiting Really for…?
Best selling author Seth Godin put forward an interesting point that I think has application for college coaches and recruiters: "Cat food is for people. So is this bag of gluten-free, kale, peanutty dog treats. And the first birthday party for the kid down the street is for her parents, not her. …
Make Sure Recruits Are Getting Your Emails
by Sean Devlin, FrontRushWhen bulk emailing recruits through your recruiting software, bulk email provider, etc. we always recommend using your school email address. Logically it makes sense because if a recruit gets an email from a yahoo, aol, or gmail, address, it loses its pizazz and impact …