by Sean Devlin, FrontRush
When bulk emailing recruits through your recruiting software, bulk email provider, etc. we always recommend using your school email address. Logically it makes sense because if a recruit gets an email from a yahoo, aol, or gmail, address, it loses its pizazz and impact when compared to the sacred .edu or school address assigned to most coaches. Before this was a recommendation, but now it is a requirement. You see…recently yahoo/aol (and others following suit) decided to change their sending policy. If a 3rd party email provider (like your recruiting software) sends email on your behalf using your yahoo/aol account, those emails are automatically blocked/bounced. They won’t even show up in spam. They just don’t make it. They are flat out rejected.
For some this is a real issue. We see many coaches sending bulk emails for summer camps using their non-school address and many non-full-time coaches using non-school addresses (deliberate attempt to use non many times). But if you do that now, there is an excellent chance of failure. So what do we recommend?
Well, if you use godaddy or a similar service…for a couple bucks a month…you can buy a domain like StateUniversitySoccer.com and get the corresponding email account to go with it (coachsmith@StateUniversitySoccer.com). This way, you can send emails safely AND have the brand to go with it AND not break your budget.
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