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Recruiting Blog

Branding, Persuasion, Sales Basics · September 2, 2019

Letting the Competition Control Your Recruiting Narrative

You invite a competing coach to campus to lead one of your facility tours.As he does, he points out the cracks in the ceiling, details the fact that it hasn't been updated in over a decade, and the points out the weird musty smell in the air. After that, he takes your recruits over towards the …

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Admissions, Parents · August 27, 2019

Ideas on Improving Your Parent Communications

By Jeremy Tiers, Director of Admissions Services       Every year we’re reminded how important of a role parents play in the college search process. A lot of them are involved from start to finish. That includes reaching out to colleges, helping to arrange campus visits, completing …

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Organization · August 26, 2019

Does Your Phone Own You?

     by Mandy Green, Busy Coach Everyone hates email. Almost everyone I talk to feels that email takes up too much of their time. And yet we can’t stop checking it. Checking your email over and over is a huge time waster and I honestly feel it is what could …

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Technology · August 20, 2019

Recruit Scoring, Part 3: Interest Scoring

by Gray Dorsett, ARI Recruiting The final component of Recruit Scoring is Interest Scoring.  Interest scoring uses a rubric of interactions and values to understand the ‘warmth’ of the recruit, acting like a type of 'recruiting thermometer'.  With this in place, it is easy to recognize the …

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E-Mail, Organization · August 20, 2019

6 Subject Line Tips for Better Recruiting Email Results

by Mandy Green, Busy Coach Email is still a great tool that college coaches use for communicating regularly with recruits. In fact, when you do it correctly, it can become the preferred method for communication and learning about your program by your recruits. For recruits that we have had a …

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