by Jayson Schmidt, PreseasonIt’s one thing for your team’s brand to be more human, which is important as we talked about last week. It’s another thing to parlay that humanity into brand strength. And it’s another thing completely beyond that to be unaware of that strength (or lack thereof). …
Your Team’s Brand Needs To Be More Human
by Jayson Schmidt, PreseasonSocial media in athletics is changing.A decade ago, brand voice for college sports teams mimicked the sterility found in most commercial brands/accounts at the time. Like a more traditional piece of marketing (like a website/newspaper/etc), there was a certain …
2 Pro Tips for How to Avoid Wasting Hours on Social Media
by Mandy Green, Busy CoachDo you ever find yourself using social media to procrastinate on the real work you should be doing? I think everybody is guilty of it at some point or another. I want to give you 2 simple ideas for apply right away to make sure you are not losing precious time on …
Mapping Your Recruiting Timeline onto Social Media
by Jayson Schmidt, PreseasonProcess is everything in the recruiting world. The same can be said about how you utilize social media as a tool. Your recruiting process needs to be mapped onto your social media content calendar for optimal alignment. It's the difference between the right …
3 Ways the Holidays Can Strengthen Your Social Strategy
by Jayson Schmidt, PreseasonThe holidays are the most competitive time of the year for brands (and athletic programs) looking to be heard. Traditionally, people are on social media at a higher percentage over the holidays, adding to the noise and pressures we find in the real world. Though …