by Jayson Schmidt, PreseasonHard-selling on social media doesn’t work.These days, users on social platforms already get enough salesy content through targeted advertising. While this can be effective (even for athletic programs!), it shifts the narrative for regular content. Those who see …
Mastering the Art of Subtle Commitments
by Jayson Schmidt, PreseasonIn 300 words, I’ll tell you how to increase engagement through your communication and land more recruits.Step 1: Involve your recruits. This generation isn’t interested in being sold via social media or email. Rather, they want to be asked questions and engaged in …
3 Simple Tips to Build Your Team’s Social Media
by Jayson Schmidt, PreseasonTime is finite.Like the clock ticking down in a game, the moments we once had evaporate into thin air. The clock strikes zero. And we still have to post on social media.Often social media gets our coaching leftovers. It’s simple to push the task to another day …
Two Key Components to Successful Social Media Recruiting Posts
by Dan Christensen, Tudor Collegiate Strategies When a prospect goes to your team’s social media page, there are some things they are looking for and other things they just don’t care much about. Score updates, team news, and player accolades are among the social media posts that don’t really help …
Effectively Planning Your Social Media Recruiting Posts
by Mandy Green, Busy Coach I will be the first to tell you that I am by no means a social media guru who has a million followers. What I am is a 22-year veteran of college coaching who happens to have an obsession for finding the simplest way to get the best ROI. My latest obsession is helping …