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Decision Time

Admissions, Conversion and Yield, Decision Time, Preventing Melt · June 2, 2020

Stop Summer Melt – 6 Things You Can Do

By Jeremy Tiers, Director of Admissions Services    Over the past few years the conversation around summer melt (and how to prevent it) has expanded exponentially.The transition from high school to college tends to be incredibly overwhelming and confusing. Unfortunately most colleges …

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Admissions, Conversion and Yield, Decision Time, Storytelling · April 28, 2020

Tiebreakers When it Comes to Picking a College

By Jeremy Tiers, Director of Admissions Services    Think about some of the biggest decisions you’ve made in your life – things like buying a car, a house, moving to a new city/state for a job, changing jobs or careers, or getting married. For most of us there was a process involved with …

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Admissions, Conversion and Yield, Decision Time · March 3, 2020

Did You Know They’re Feeling Like This?

By Jeremy Tiers, Director of Admissions Services    A lot of assumptions are getting made right now. For example, many admissions counselors believe that when an admitted student tells them their college or university is on the short list, that means they can be more relaxed with their …

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Admissions, Conversion and Yield, Decision Time, Personalization, Storytelling · February 11, 2020

Wanted to Make Sure You’re Talking About These 3 Things

By Jeremy Tiers, Director of Admissions Services    College and universities love to throw out facts and figures in an attempt to separate themselves from their competitors.The problem with that strategy is, facts tell, stories sell. I expanded on that idea in last week's article about …

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Admissions, Conversion and Yield, Decision Time, Effective Questioning · December 17, 2019

Do You Know These 5 Things About Your Admits?

By Jeremy Tiers, Director of Admissions Services    A majority of the staff training workshops I led over the past month had a specific focus on yield. That included an in depth discussion about the different groups of students that the admissions counselors were currently dealing …

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