by Jeremy Tiers, Director of Admissions ServicesYesterday my daughter had a dentist appointment. Nothing major, just one of those twice a year check-ups.During breakfast she said, “Daddy, the one thing that’s scary about the dentist is the sucking thing they put in your mouth.” The technical …
They Decide With Their Heart, Justify With Their Head
I'm talking about your recruits, Coach.In over a decade of research, focus groups, and personal recruiting stories, that's the conclusion I've come to. Your prospects aren't making logical decisions; they're making illogical, emotional decisions, and then justifying that decision with just …
4 Facts That Matter to Your Prospective Students
by Jeremy Tiers, Director of Admissions ServicesYou throw them around all the time.You use them to sell your college or university, and you brag about them in an attempt to separate your school from a competitor.Facts. We’re talking about facts.But which facts are worth talking …
The Social Media Melt
This is the fourth and final post in a series from a college admissions counselor attempting to navigate the current admissions recruiting cycle. He is Brian Switay, assistant director of recruitment in his second year at Stevens Institute of Technology, a private research university in Hoboken, New …
How You Can Be More Interesting to Prospective Students
by Jeremy Tiers, Director of Admissions ServicesChallenges. We all have them.One of the biggest challenges that many college admissions teams face in this highly competitive environment is coming up with something interesting to say.Furthermore, there’s the challenge of writing things in …