True story:A few years ago, my wife tells me (as I'm driving home from work) that a young man who had just sold a set of "really great" kitchen knives to her sister was coming over to our house to show us the set.After speeding through those stages of grief that you always read about at the …
Prospects, Coaches and Making Final Decisions
If you're a fan of college football, you spend your New Year's weekend of 2010 following the drama around two high-level college coaches, Florida's Urban Meyer and Texas Tech's Mike Leach.And in the midst of heart palpitations, storage sheds and round-the-clock ESPN coverage, there were …
Getting Your Athletic Website Ready for Prime Time
by Sean Devlin, Front RushThe recruiting process is about engaging recruits and getting across the university's and coach's message, goals, and - ultimately - the brand. This engagement comes in a variety of flavors including email, phone calls, face-to-face, and more recently Facebook and …
Three Wishy-Washy Words That I Wish You Wouldn’t Say
We say it when we pick up the phone.We say it when we start a new email.When we say it, the recruiting process slows down. Or, it stops altogether...never to be re-started again. It gets us WAY off target.And you know what? We actually say it because we think it's polite, …
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