He was being groomed to be the successor of a Big Ten volleyball program. But when it came down to putting in the time on the road recruiting or putting in the time at home with his kids, this coach made a tough choice. He walked away from his dream job so that he could live the dream life with …
Really Effective Marketing
In the just released book, "Selling for Coaches", author Dan Tudor talks about going beyond just "OK" marketing efforts. To reach today's teen athlete, college coaches need to start focusing on developing some really effective marketing. Here's an excerpt:It’s not good enough to just “market” …
“Going Negative” With Your Prospect
You hear about politicians "going negative" all the time. They attack, berate, put-down and general disparage their opponents in every way you can imagine. That's politics.But coaches "going negative"? What could be the possible benefit of that?Plenty, if it's done correctly when you're …
Persistent Recruiting Pays Off
There is an age old sales statistic that I've always found fascinating for two reasons.First, it makes a whole lot of sense. Secondly, most salespeople (and college sports recruiters) don't have the mental stamina, organization and drive to make it work for them.Here's the statistic: The …
Why SPIN Selling Works for Recruiters
What is "SPIN Selling"? Only one of the most effective sales techniques developed over the past decade or so. It's one of the most popular sales strategies developed for corporate sales teams, and is taught in most Fortune 500 sales training programs. Why? It works."SPIN" is an acronym for …