More college coaches, athletic departments, and admissions departments need to do what the state of Nebraska is doing.They're owning who they are (or at least who many of think they are).It's their new national ad campaign promoting their state by stating a warning: "Honestly, it's not for …
Tiger Woods’ Comeback & Your Recruiting Story
On the night Tiger Woods won his first tournament in five long years, following his very public personal setbacks and injuries, I was at the airport.Every television was tuned to his final few holes, and crowds of people were clogging the aisles, gathered around to watch Tiger finish off his …
Why Smart Recruiters Should Stop Combining Their Restaurant Food
I like Mexican food.I also like Italian food.So why is it, when I see a sign like this one, do I automatically discount it as something 'less than special'?Or, maybe it's just me. Maybe you like businesses that combine two completely separate categories into one convenient location. …
Sister Jean Isn’t a Good Luck Charm, She’s a Story
Sister Jean isn't a good luck charm.The nun who prays and cheers at every Loyola University-Chicago men's basketball game didn't become the focus of the 2018 NCAA Tournament because of 'luck'. She doesn't think so, and I don't think so.She became the focus of the tournament because someone …