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Sales Basics

Sales Basics · October 24, 2006

The Danger in NOT Overcoming Objections

"Every coach is going to encounter objections which are raised by a parent or athlete that they’re recruiting.  Good coaches, bad coaches, successful programs, struggling programs…they all get faced with objections. Typical objections a prospect might raise to a coach who is …

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Sales Basics · October 19, 2006

Home-sick Recruits Leaving Holes in College Rosters

Its one of the toughest things for a coach to battle: Recruiting out-of-area players, only to work non-stop to get them to stay because they miss home.It happens in every sport, at every level.  How do you battle it?  We'll get into that subject soon here at Selling for Coaches.  But in the …

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Sales Basics · October 19, 2006

The Tough Call of Analyzing a Recruit

Here's a great article by Matt Eagen at the Harford Courant about the difficulty coaches face when it comes to accurately assessing a prospect's background and character.  For most athletes, its not an issue...they'll wind-up being good student-athletes.  For the few that aren't, however, the …

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Sales Basics · October 17, 2006

Making Sure You’ve Got the “Write” Stuff!

Here's a question, coach: Are you wearing trousers? Or are you wearing pants? The question is not asked lightly. The difference between trousers and pants isn't one of tailoring the fabric. It's one of tailoring the wording.College coaches, who are overloaded with work to begin with, often opt …

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Sales Basics · October 16, 2006

Three Easy Ways to SUPERSIZE Your “Recruiting Network”

Its amazing what a business professional can do at a trade show or business event that he or she can't do from 9 to 5 during a normal work day.  At trade shows, Chamber of Commerce events, and other gatherings of business professionals, savvy sales and marketing representatives can make contacts, …

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