In sales (and recruiting), it's all about them.Your prospect.They are tuned to a very popular radio station called WIIFM: "What's In It For Me". Whether you're talking about buying a new car, or "buying" a college program, your prospects make their decisions based on their "wants". Sure, …
Playing Nice Pays Off
Here's an example of why being a class act pays off in how you're viewed by the public.Ron Zook was the football coach at the University of Florida until last year, when the school fired him and hired Urban Meyer as their new coach. This January, Meyer's Gators will play for the national title …
Six Important Things That Can Make You or Break You In Front of Your Prospect
One of our SFC Premium Members has a big meeting this Thursday. BIG meeting.In fact, she's courting one of the top prospects in the country in her sport. This is the kind of athlete that can change your program, and improve a program's fortunes for years to come. And its the first time that …
BOOK EXCERPT: Is Your College Website the Best It Could Be?
In our book, "Selling for Coaches", author and coaching consultant Dan Tudor talks about the importance of having your program's website be the best it can be. That doesn't mean more pictures and moving graphics than the competition's website. Sometimes, that can actually hurt you when it comes to …
Four Tips to Take YOU to the Top
Years ago, legendary football coach Vince Lombardi laid out his tips for "what it takes to be number one." Of course, he was talking about what it takes to be tops on the football field, but he was also talking about what it takes to at the top of your game in business, your career, and even your …