What's the difference between recruiting strategy and recruiting tactics? Good question! When you take the time to put together a clear and unique strategy for each and every recruit that you target for your program, you take the pressure off of yourself to perform flawlessly out on the recruiting …
Four E-Mail Disasters to Avoid
“I am out of the office until January 5th. I won’t be checking me e-mail. If you need immediate assistance, contact the athletic office at…”Sound familiar? It should. Chances are good that this type of automated e-mail response is a part of your normal e-mail routine when you’re out of the …
The Playing Field Keeps Getting More Level
Part of my yearly post-Christmas routine is sitting down and enjoying the college football bowl games. I'm not alone in that, of course.I'm typing this after watching Boise State "upset" Oklahoma in the Fiesta Bowl. It was one of the best college football games …
‘Tis the Season to Set Your Goals
As we approach the new year, you're going to hear the usual rants about making your New Year's resolutions. The problem with those resoluations is that they usually fall by the wayside a few weeks into the new year. Check out your local classified ads in early February and take a look at how many …
Why Your Prospect Needs a “Because”
One of our SFC Premium Members was a little frustrated when I spoke to him last week.For the second time this month, he had a prospect who was telling him that despite all that their program had to offer, the prospect was going to commit to someone else. What the coach couldn't figure out was …