I'm helping a college coach develop his recruiting and marketing plan for the next year. It's always interesting for me to sit down and work on a project like this with an experienced, successful coach. It's interesting because this particular coach, and her staff, have been doing the same thing …
Coaches Talk About Not Being Able to Talk
The "gag" rule in college basketball recruiting has been a constant source of confusion and unhappiness for some time now. Here's a great article, courtesy of the Winston-Salem(NC) Journal, on the subject:Virginia's basketball program recently had a significant development, but Coach Dave …
Getting Your Prospect to “Stay the Course”
There's a great deal of psychology that sales professionals use daily in their interactions with their prospects and clients. As a recruiter, you can (and should) use the same kind of techniques to solidify your relationship with your athletic prospects.One such technique is what I call the …
Simple Rules for Being Your Best
Author Jeffrey Gitomer shares his list of rules for business professionals (and, yes, college coaches) who want to be at their best on a daily basis. I've mixed in my own comments as well.A daily focus on the little things that create winners result in BIG things. Take care of the little …
What Your Recruits REALLY Want
I talked with one of our SFC Premium Members this week at length over the phone. She had a problem: Whenever she spoke with an athlete on the phone or met with them in person, she felt like she was too much of a sales person. That's not usually the case when I work with coaches, so I was …