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Sales Basics

Sales Basics · September 25, 2006

Manipulate or Collaborate: The Choice Is Yours, Coach

There are two ways I've seen college coaches approach recruiting athletes.  One works.  One works well.Your two choices when it comes to recruiting an athlete is to recruit and negotiate "manipulatively" or "collaboratively".There are big differences between the two...Manipulative …

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Sales Basics · September 18, 2006

BOOK EXCERPT: “The Danger of Not Overcoming Objections”

In our new book, "Selling for Coaches", author and recruiting expert Dan Tudor lays out what he calls "the ten big mistakes college coaches make when they're recruiting."  One of those mistakes Dan identifies: Not overcoming objections.Here's an excerpt from the book: "Every coach is going to …

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Sales Basics · September 18, 2006

The Secret to Uncovering REAL Objections

For those of you who are Selling for Coaches members, our fall training begins this week as we kick-off our in-depth study of objections:  Why they happen, how to recognize them, the secrets of overcoming them, and even strategies on how to turn objections into recruiting opportunities.Today, we …

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Sales Basics · September 12, 2006

New Website the Latest Front in the Battle For Prospects

As fast as technology is changing today, it shouldn't surprise me that web geeks are coming up with new and creative ways to promote your college program to fans and prospects.  But here's the latest incarnation of reaching out to football prospects, a blog called …

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Sales Basics · September 12, 2006

Wishy-Washy Prospects Are Driving This Coach Crazy

They say they're interested.  They're acting like they're interested.  But in the end, nothing comes from weeks of recruiting effort, and the coach sits back and wonders what in the world is going on.That's the real life scenario that I addressed with a coach this week.  He's at a very …

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