by Sean Devlin, Front RushHave you ever tried to go to a website and rather than getting the website you expected, you get some "intro-screen" with a video or giant picture that pops-up and jumps out at you?And if this isn't startling enough, you have to spend 30 seconds looking for some …
Amplification, T.V. Infomercials, and How They Can Make You a Better Recruiter
I know we probably hate to admit it, but there is a strange allure to television infomercials.You know the ones: The ShamWow...The Snuggie...Buying No-Money-Down Real Estate...there are literally hundreds of products being advertised on television.And all the ads look, sound and feel pretty …
Where to Go Recruit So You Won’t Get Beat-Up
A few years ago while I was doing an On-Campus Workshop for an athletic department, a coach confided to me that they kept losing out to a rival college down the road when it came to all their good recruits."It's like we go to the bar and get beat-up by the same guy night after night, Dan."My …
The Super Bowl, Slug Bug, and Your Recruiting Message
Know what the number one Super Bowl commercial was this year?Better yet, do you know what that commercial can teach you about relating to your recruits better?Here's the scoop...Sands Research, a marketing firm that uses a combination of EEG, eye-tracking, biometrics, and surveys to …
One Club EVERY College Coach Should Want to Join
by Mandy Green, Selling for CoachesWe know that trying to get through something challenging - whether it's losing weight or having a baby - is a lot easier when you do it with a buddy.I am going to be a new mom in about a month (ahhh!) and am finding it much easier to enter this …