by Jayson Schmidt, PreseasonEmails to your recruits are a tool.You can choose to not have a tool at all, though I wouldn’t advise that. Your tool can be a relatively blunt object, utilized only by your hands and only on days you feel like using it. Your emails can be the equivalent …
How-To: Email Marketing to Your Donors, Alums, and Parents
by Jayson Schmidt, PreseasonWhat can sometimes be a painstaking process to keep your stakeholders in the loop is a vital process that helps you share information and influence your community. Here’s a guide to getting started or optimizing what you do currently:––Pick a platform.If …
How to Get Prospects to Reply to Your Emails
by Dan Christensen, Tudor Collegiate StrategiesIf you want to have an effective recruiting relationship with your prospects, it needs to be a two-way conversation.When recruits do not reply to your emails, you have no idea whether or not they are actually reading or understanding your …
Why Your Recruits May Not Be Answering Your Emails
by Dan Christensen, Tudor Collegiate Strategies Do kids even use email anymore? That is a question I get all the time when we do on-campus recruiting training workshops. The answer is yes, they do. In our focus group research, athletes tell us they absolutely will read emails, and even respond to …
How to Get Your Recruiting Email Organized and Under Control
by Mandy Green, Busy Coach Here are 5 common mistakes coaches tend to make with their recruiting emails. This certainly is not an exhaustive list, there are many more.Do you just sit down and decide on the spot who you are sending emails to and try to come up with a brilliant message that …