by Jeremy Tiers, Director of Admissions ServicesTwo of the ongoing challenges for many admissions and enrollment teams across the country are:Getting a prospective student to open the communications that come after your first letter or email Getting the student to actually read those …
Establishing Trust With Prospects and Parents
by Jeremy Tiers, Director of Admissions ServicesWhy is it that many of us don’t hesitate to sponsor or donate money to one of the neighborhood kids when they ring the doorbell with that Jump Rope for Heart form? What’s our primary reason for buying Girl Scout cookies other than the fact that …
What Are You Doing About Your Prospect’s Fear?
by Jeremy Tiers, Director of Admissions ServicesYesterday my daughter had a dentist appointment. Nothing major, just one of those twice a year check-ups.During breakfast she said, “Daddy, the one thing that’s scary about the dentist is the sucking thing they put in your mouth.” The technical …
4 Facts That Matter to Your Prospective Students
by Jeremy Tiers, Director of Admissions ServicesYou throw them around all the time.You use them to sell your college or university, and you brag about them in an attempt to separate your school from a competitor.Facts. We’re talking about facts.But which facts are worth talking …
The Social Media Melt
This is the fourth and final post in a series from a college admissions counselor attempting to navigate the current admissions recruiting cycle. He is Brian Switay, assistant director of recruitment in his second year at Stevens Institute of Technology, a private research university in Hoboken, New …