by Mark Drosos, Lodestone Social MediaIn Part One of The 5 Best Practices of Social Media for Sports we discussed the shift in the way fans engage with your team and consume content in today’s socially connected world. We also reviewed how major sports brands are shifting their marketing budgets …
The First 5 Steps to Telling Your Story
Whenever we go to lead one of our On-Campus Workshops for a college coach or athletic director, a big part of our job is helping them to develop their "story".I think effective stories are vital to the recruiting process. And by the way, when I say "story", I’m not talking about something that …
How StatEasy Makes Volleyball Coaching Simpler
StatEasy is sweeping the college volleyball world for one simple reason:It simplifies the life of a coach."The main goal of StatEasy is to get the technology out of a coach's way and lets them do what they do best...coach", says founder Mike Ressler. "You shouldn't have to fight with your …
Where Should You “Ask for the Sale”?
When I was getting ready to ask my smokin' hot wife Teresa to marry me 19 years and 10 months ago, it took weeks of planning.It was going to happen at the beach. It was going to happen at the end of the day at sunset. And I was going to ask her at a peak overlooking the Pacific ocean, the same …
Should Coaches Buy the New Verizon iPhone?
by Sean Devlin, Front RushIn our view, this whole thing with Verizon carrying the iPhone is, in fact, a big deal. No doubt about it.And since more and more college coaches are using their web-enabled phones to do their job away from the office, and because it is going to be hitting shelves …