by Mike Davenport, CoachingSportsToday.comThis IS rocket science, right here.See, rocket science is about putting things together that take off to great heights, or explode. That's what this is all about.There is this special thing about coaching — it doesn't matter how good a coach you …
Making Sure Your Team Isn’t Licking the Taco Shells
A national restaurant power like Taco Bell employs smart, well-educated people to craft a branding message that results in increased business and loyalty to their menu and story. Literally tens of millions of dollars of carefully crafted advertising is dedicated to telling this story every year, in …
Building Traditions: What Is Your Selling Point?
by Ellen Sawin, NCSA College RelationsCollege sports are home to some of the nation’s most famous traditions: Wisconsin football fans “Jumping Around” before the 4th quarter, Florida fans “Gator Chomping” at their opponents, the Fighting Irish slapping their “Play Like A Champion” sign as they …
How to Know What to Ask to Find the Right Fit
by Mandy Green, Selling for CoachesI have been working with a lot of coaches lately who have experienced a string of disappointments with their recruits (such as poor performance, attitude problems and personality conflicts) because they failed to find that right personality fit for their …