I was at a college not to long ago and talking to a group of athletes as a part of our focus group marketing segment. I was talking to one athlete and was asking him about why he chose this program: It was a Division II school, and he had mentioned that he had the chance to play at a D1 school …
Better Open-Ended Questions
You know what one of the most requested topics we get when we do one of our famous On-Campus Seminars? How to ask better questions in front of prospects. Easily, its one of the topics that holds the most interest for coaches. Why? Because one area that most coaches struggle with is effective …
Big Mistake #8: Losing Control of the Process
We've had a lot of coaches download our free report, "The Ten Big Mistakes Coaches Make When They're Recruiting".I wanted to talk a little bit more in-depth on Big Mistake #8, which is when college coaches lose control of the recruiting and sales process. What does that mean? The coach doesn't …
16 Rules for Survival and Success
You could learn a few things from Bob Parsons. He's the founder of GoDaddy.com, the Internet domain registration company. In his business life, he's seen success, and failure. He's made millions, and then gone broke. He's battled the government, and build a legendary company along with way …
BOOK EXCERPT: Keeping It Simple
A lot of coaches I work with when I assist them in developing their marketing and recruiting plans have a tendency to overload recruits with too much information. Especially when they first start talking to them through written communication.Is there a better way to break through and reach a …