This question came up from a coach who just got done reading our new book, "Selling for Coaches". In our book, we talk about overcoming objections and the importance of doing so if you hope to win over prospects.Anyone who buys our book is welcome to follow-up with me on questions that didn't …
Is Your Marketing On “Auto Pilot”?
Last week, I had a coach from a college I won't name receive our weekly Selling for Coaches newsletter. Nothing unusual there.But later that day, our staff received this auto reply back from his e-mail, with no subject line, and obviously meant for someone other …
Balancing Life An Ongoing Struggle For Coaches
Ask any of your fellow coaches what their biggest struggle is, and most will tell you its the challenge of balancing the demands of college athletics and all that it encompasses, and balancing home and family life.Olin Buchanan of Rivals.com has a great article on that struggle, and how some …
Five Ways to Turn On The Charm
When a coach gets the opportunity to get in front of an athlete and begin recruiting them one-on-one, establishing a personal connection is vital. In many cases, that's what is going to be the deciding factor for the athlete as they make a decision about you and what you're offering them.So, …
Committed Recruits Helping Coaches Land Other Prospects
This article from the NY Times News Service should point out the importance of having your athletes chip in on recruiting efforts. Smart coaches know when, and how, to get their athletes (and recently signed prospects) to help land other big recruits that can help build a championship team...like …