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Sales Basics

Sales Basics · May 29, 2006

The Secret to Recruiting With E-Mail

E-mail communication between college coaches and the athletes they recruit is growing steadily, and is quickly becoming the preferred method of communication (in addition to instant messaging and text messaging).E-mailing, in my view, as an advantage over instant messaging and text messaging.  …

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Sales Basics · May 23, 2006

New Group Aims to Clean-up Recruiting Combines

   They call themselves "the athletic version of the SAT's".  They are NATS, the National Athletic Testing System, and they are trying to erase the shady dealings and inconsistencies associated with a lot of recruiting combines around the country.Their supporters say …

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Sales Basics · May 23, 2006

BadJocks.com: They’re Waiting For You to Slip-Up, Coach

A hazing scandal at Northwestern.  The Duke lacrosse investigation.  An assortment of other college hazing incidents, high school sports scandals, and assorted instances of coaches acting badly.It's all a part of BadJocks.com, a kind of National Enquirer for college sports online.  If there is a …

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Sales Basics · May 22, 2006

BOOK EXCERPT: Knowing Why You Ask Certain Questions

In the new book, "Selling for Coaches", author and trainer Dan Tudor talks about being prepared for the recruiting visit with your prospect.  One way to be prepared?  Knowing why you are asking certain questions.  Here's an excerpt from the book, with additional thoughts on the topic from Dan …

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Sales Basics · May 22, 2006

The Dangers of Rattling-Off Benefits to Your Prospects

College coaches, like many sales professionals, love to list reasons why their program is "better" than everyone else's.  Better stadium, better schedule, better tradition, better weight room, better city, better degrees.Sales people are the same way.  They love to rattle off the many benefits …

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