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Sales Basics

Sales Basics · May 7, 2007

Five Mistakes I See Coaches Make

I have to give credit to Robert, one of our SFC Premium Members, for this topic.  We were talking about a recruiting strategy that we had recommended for his program after finding some glitches in his old approach, and we were starting to wrap-up our conversation.  Then Robert asked, "Dan, what are …

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Sales Basics · April 30, 2007

Failing at Landing Recruits? Here’s 9 Reasons Why It Might Be Happening

The great thing about the approach of summer is that its a chance to start thinking about new beginnings for college coaches around the country.  That's right...the 2007-2008 recruiting season is just around the corner.You might be at a new school.  Or, you have new athletes coming in to your …

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Sales Basics · April 30, 2007

Four Ways to Spice-Up Your Recruiting Visits

Here's a question for you, coach: How many times have you gone into a home on a recruiting trip with that feeling in your gut that's telling you, "Here we go again...same old presentation, same old techniques."Hey, its tough.  One of our Premium Members I talked to recently likened it to …

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Sales Basics · April 23, 2007

NOT SO FAST: Text Message Ban on Hold?

Last week, we gave our SFC Premium Members a detailed 11-page report on the NCAA text message ban.  We told them what it meant, and strategies for how to make it work in a positive way.Now, some late breaking news that could put it all on hold.  The American Football Coaches Association has sent …

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Sales Basics · April 23, 2007

Are You Writing Easy-to-Read Recruiting Letters?

May is going to be a busy month here at SFC, as our On-Campus Seminar tour schedule is jam-packed and will have us criss-crossing the country.  I'm excited!One of the most interesting parts of working with a coaching staff or athletic department is sitting down with them to evaluate their …

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