The world of cellular phones got a jolt this week when Apple and AT&T launched the much awaited iPhone.Long lines, lots of excitement, and praise for this new technological wonder that nobody can now do without (yet somehow, I'm still limping along with my antiquated regular vanilla cell …
9 Things That Can Cripple Your Recruiting
The great thing about summertime is that its a chance for new beginnings for college coaches around the country.You might find yourself at a new school. And you probably have new athletes coming in to your program. Maybe you even have some new coaches in your in your office for the upcoming …
Why Athletes Want to Commit Early
There has been a quiet shift in the recruiting landscape over the past two years.Have you noticed it?For decades, and certainly up until just a few years ago, athletes and coaches played by a cordial set of rules. Those rules had coaches present their best pitch to their prospects, the …
The Ripple Effects of Treating Your Prospect Poorly
This is a true story. It just happened.Maybe your program is the subject of this story. Let's hope not.I happened to have a conversation at an airport with a parent. I was coming back home after conducting a few SFC On-Campus Seminars, and struck up a conversation with a dad who was …
Selling Your Program to the Parents
Are you running into parents who are putting up concerns and questions as you're recruiting their son or daughter? Are you having trouble overcoming their objections? No wonder! The decision on where their son or daughter goes to college is one of the most important decisions that they will …