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Sales Basics

Sales Basics · March 10, 2008

Why They Don’t Return Your Questionnaires

It's a common complaint I hear from college coaches when I visit their campus as a part of one of our On-Campus Workshops."My prospects just don't return very many of my questionnaires."A problem, of course, because you rely on that information to find out about your prospect - athletic …

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Sales Basics · March 3, 2008

The Right Questions to Ask

It's the core of every good recruiting effort...the single thing that can determine whether you get the prospect, or lose them to a competitor.Questions.Especially asking the right ones, the right way, at the right time.When you get right down to it, questions drive successful recruiting …

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Sales Basics · February 25, 2008

Six Tips for Making Great Follow-up Calls

We're at that time of year when coaches all over the country are waiting for decisions from their prospects.  Sure, some of the lucky few are done and already thinking about next year's class (or the class of 2010).  But for the majority, the jury is still out.What's a nervous coach to do?  I …

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Sales Basics · February 18, 2008

How to Beat Other Coaches for Recruits

After just fifteen seconds talking with one of our clients on the phone, I could tell she was ticked-off.She just found out that she had lost a recruit.  A good one, too.  One that I had helped her with in developing a strategy for selling that prospect on her school.  But it had all just "blown …

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Sales Basics · February 11, 2008

Why Do Recruiters Need the Equal Sign?

I just returned from a great trip to Texas where I had the chance to work with twenty-one coaches who were a part of our latest workshop, "Building a Winning Recruiting Message".  It was a fantastic weekend, and I think the group picked-up some interesting strategies that they can start using …

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