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Sales Basics

Sales Basics · April 21, 2008

Virginia Tech Basketball’s Recruiting “Secret Weapon”

In fall 2004, Virginia Tech had a new women's basketball coaching staff and an outdated women's basketball lounge and locker room.  This space, which is adjacent to the basketball court at Cassells Coliseum, plays a key role in the life of the team during basketball season.New Head Coach Beth …

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Sales Basics · April 14, 2008

How to Supercharge Your Recruiting Questionnaire

Last week's article on more organized recruiting got a lot of good feedback from our readers, and even got some additional tips out of a leading college sports communications expert Leidy Smith, founder of Front Rush.In addition to keeping the paper questionnaire form brief, as we recommended in …

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Sales Basics · April 14, 2008

Turning Recruiting Obstacles Into Selling Points

A resort owner named Butch Stewart is about to teach you how to turn an obstacle into a selling point.  And you should listen to him, because he's an expert on the subject.You probably don't know Stewart, but you've heard of his business.  He's the guy who has spent the last thirty years …

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Sales Basics · April 8, 2008

How to “Design to Recruit” Instead of Just “Decorate”

by Rodger Motiska, Winning RecruitsWinning Recruits was recently invited to a school to take look at their facilities and make some recommendations on improvements to the interiors of their athletic facilities.  They had attempted to make some "improvements" to the décor on their own. While they …

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Sales Basics · April 8, 2008

Fixing the Problem of Unorganized Recruiting

Jim and his staff are like most other college coaching staffs: Lots of travel, and even when all of their program’s coaches are on campus together, they don’t seem to be in the same place at the same time for very long.He saw a problem developing when it came to their recruiting efforts.  They …

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