"If you want to get noticed, don't be so polished."So says marketing expert and best-selling author, Seth Godin. He points to something he noticed the other day while driving around his home in New York: A brown UPS truck with something on the back of it that caught Godin's eye. Godin picks up …
How to Choose the Right Recruiting Words
Take a look at the letter, or e-mail text, that you send out to your recruits. Read it carefully. Very carefully.I'll bet it has a lot of big, impressive words. A lot of proud claims. A long list of flowery accolades, listing your program's accomplishments, your school's high standing …
How Ole Miss Soccer Uses Video to Make Coaching Easier
Like most coaches at the college level, the staff at Ole Miss' Women's Soccer program use video analysis on a daily basis.The difference in their approach? They've added a dynamic facet to their video review and coaching sessions.The staff starting using Dartfish, the video analysis …
Your 3 “Recruiting Tie-Breakers”
It really is the “nightmare scenario” for college recruiters.You spend months – if not years – putting time and effort into recruiting a prospect. There has been home visits, campus visits, going to their games and generally rolling out the red carpet for them in an effort to lure them to your …
Developing Your Recruiting Relationship
If you can't recruit good athletes to your school, you don't have a prayer for having a long coaching career. Plain and simple.Just like any business, your primary concern has to be making "sales". When I conduct one of our SFC On-Campus Workshops, I try to make the point that 80% of a coach's …