Do you IM?Your prospects do.In fact, according to the latest Pew Research Study, teens - the people you most want to communicate with - "instant message" (IM) almost 25% of the time as their main source of communication with others. The most popular form of communication for teens is still …
Your First Impression
My wife and I stopped by a local bookstore the other night after catching a movie. We like stopping in and taking a few minutes to see what's new.As we walked in the front door, we noticed that there was a disheveled looking gentleman wearing jeans and a t-shirt with kind of fly-away curly …
Why Someone Wearing Your School’s Logo is Important
Because it's branding.Because it's marketing.Because it's name familiarity.Because it's cold, hard cash in the coffers at your college.Sweatshirts and caps are big money, and for more and more large universities that revenue is a crucial part of their ongoing budget. College sports …
Joe’s Back! (Did He Ever Leave?)
That's the theme this week among sports media gurus when they talk about Joe Paterno, the 78-year old coach at Penn State University. A win against #6 Ohio State was enough to warrant a bevy of stories heralding the return of the Joe Paterno.And a lot of people would probably agree with the …
Use Your Selling Resources
How many outside sales resources do you use?Resources like old friends who coach high school ball. Old coaches. Contacts with local media. Recruiting services. Or guys like Rolando Garcia.Garcia is a high school coach in the San Diego, California area who does what he can to help area …