Branding.It's the key to getting name recognition and acceptance in the business world. And, its vital in the college sports world.Take Ohio University's mediocre, nothing-to-get-excited-about football program. There was no "buzz" surrounding the program, which made it tough on recruiting …
Small Colleges Going Head-to-Head With Big Boys Over Recruits
It used to be that small schools would humbly gather the recruiting leftovers from their big school counterparts.Not anymore.In a recent New York Times series, small schools - Division III and NAIA programs, in particular - are gearing up to compete with D1 schools for quality athletes. And …
Recruiters Chase Prospects in Katrina’s Aftermath
Hurricane Katrina has disrupted lives, sent families scrambling, and made contacting loved ones a challenge.It's also thrown the world of college recruiting into scramble mode.Coaches everywhere are scrambling to find the athletes that they had been tracking in Louisiana and Mississippi. Not …
Persistence Pays Off in Sales…and Recruiting
There is an age old sales statistic that I've always found fascinating for two reasons. First, it makes a whole lot of sense. Secondly, most salespeople (and college sports recruiters) don't have the mental stamina, organization and drive to make it work for them.Here's the statistic: The …
Katrina Athletes OK’d to Play in Florida
It seems trivial to talk about the student-athlete victims of Hurricane Katrina and what effect the tragedy has had on their sports lives. However, for prep and college athletes, the business of getting recruited is still a priority.Enter state athletic officials from Florida, who are welcoming …