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Research

Branding, Research · April 17, 2017

Fancy Footwear

Chris Mateer, Front RushAthletics have always been rooted in testing the limits of human capabilities. As much as head-to-head competition provides excitement and entertainment, it’s the records and milestones that are remembered. Whether it’s Wilt Chamberlin’s 100-point game, the home run …

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Research · April 10, 2017

Everyday is Student Athlete Day

Michael Cross, Athlete ViewpointApril 6 was National Student Athlete Day.  Social Media was lighting up with each athletic department supporting, thanking, encouraging, promoting and generally singing the praises of their student athletes.  But there is a big question - did the student athlete’s …

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Research · April 3, 2017

WBCA 2017 Recruiting Session Notes

If you're a coach who attended one of my 2017 Women's Basketball Coaches Association recruiting talks, thank you! I really appreciate you devoting time to what I came to teach at the 2017 Final Four.Because both sessions were standing (and sitting) room only, and because we had so many requests …

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Research, Sales Basics · July 23, 2016

New Research Means Good Things for Our Clients

Every year, we observe slight changes in the way student-athletes communicate with coach, narrow their final choices, evaluate coaches on campus visits, and reach final decisions.This year is no different.And yet, there are big differences.So, as we look at doing focus group surveys with …

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Recruiting, Research, Sales Basics · June 13, 2016

They Decide With Their Heart, Justify With Their Head

I'm talking about your recruits, Coach.In over a decade of research, focus groups, and personal recruiting stories, that's the conclusion I've come to. Your prospects aren't making logical decisions; they're making illogical, emotional decisions, and then justifying that decision with just …

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