Best selling author Seth Godin put forward an interesting point that I think has application for college coaches and recruiters: "Cat food is for people. So is this bag of gluten-free, kale, peanutty dog treats. And the first birthday party for the kid down the street is for her parents, not her. …
CEO Or Silent Partner – What Kind Of Parents Are You Dealing With?
by Tyler Brandt, National Recruiting CoordinatorWhen I was recruiting at the collegiate level I always asked my recruits, “How involved do you think your parents want to be in this process?” The answer to that question was always intriguing but never differed much. The general answer was either …
Irrational Recruiting Decisions Made by Recruits (and College Coaches)
It's the thing that drives recruiters absolutely crazy when it comes to understanding how teenage athletes make their final decisions.Most of the time, they make irrational final decisions.This past year it seems like I've seen more examples than ever of that in our ongoing work with college …
The Importance of “Passion” vs. “Pressure” in Recruiting
There's a big, big difference.And quite honestly, most college coaches get it wrong.When you're trying to close a recruit, and get them to commit to your program, one of the worst things to do is to give them the feeling that they are being "pressured". Pressure might lead to an initial …
The Right Way to Talk About Money with Your Prospects (and Their Parents)
A couple of years ago, I remember a coach we work with telling me, "I can't wait until this slow economy rebounds. It's making recruiting ten times harder than it already is!"Since then, the economy has rebounded. Our economy ebbs and flows, and has ups and downs, and through it all, coaches …