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Recruiting Blog

Sales Basics · May 21, 2007

Running a Successful Recruiting Operation

Summer is when a lot of coaches look to press their own coaching "reset" button.  It's the end of another long year of competition and recruiting, and many of you take some time to take stock of what went right and what went wrong during the past twelve months.I'll assume for a moment that your …

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Sales Basics · May 14, 2007

Should You Make an Impression, Or Make an Impact?

Take a look at the letter you send out to your recruits.  Read it carefully.  Very carefully.I'll bet it has a lot of big, impressive words.  A lot of proud claims.  A long list of flowery accolades, listing your program's accomplishments, your school's high standing academically, and maybe even …

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Sales Basics · May 7, 2007

How Effective Trial Close Questions Can Help You Sign More Prospects

See if you can relate to this situation, Coach:  You were pretty sure that your recruit you had been recruiting for several months had finally made up their mind to sign with you school.  But you didn't want to "push" the athlete.  You didn't want to make your prospect think you were "desperate" to …

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Sales Basics · May 7, 2007

Five Mistakes I See Coaches Make

I have to give credit to Robert, one of our SFC Premium Members, for this topic.  We were talking about a recruiting strategy that we had recommended for his program after finding some glitches in his old approach, and we were starting to wrap-up our conversation.  Then Robert asked, "Dan, what are …

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Sales Basics · April 30, 2007

Failing at Landing Recruits? Here’s 9 Reasons Why It Might Be Happening

The great thing about the approach of summer is that its a chance to start thinking about new beginnings for college coaches around the country.  That's right...the 2007-2008 recruiting season is just around the corner.You might be at a new school.  Or, you have new athletes coming in to your …

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