There has been a quiet shift in the recruiting landscape over the past two years.Have you noticed it?For decades, and certainly up until just a few years ago, athletes and coaches played by a cordial set of rules. Those rules had coaches present their best pitch to their prospects, the …
The Ripple Effects of Treating Your Prospect Poorly
This is a true story. It just happened.Maybe your program is the subject of this story. Let's hope not.I happened to have a conversation at an airport with a parent. I was coming back home after conducting a few SFC On-Campus Seminars, and struck up a conversation with a dad who was …
Selling Your Program to the Parents
Are you running into parents who are putting up concerns and questions as you're recruiting their son or daughter? Are you having trouble overcoming their objections? No wonder! The decision on where their son or daughter goes to college is one of the most important decisions that they will …
Six Ways to Make Time for Recruiting
I'm starting a stretch of hosting SFC On-Campus Workshops at several schools around the country. Without exception, one of the biggest hurdles that coaches seem to be facing as I prepare to work with them is finding enough time to do everything they need to do when it comes to recruiting."I'm …
The Keys to Effective Follow-up
If you’ve been coaching at the college level for a while now, you’ve probably learned at least one thing when it comes to the recruiting process: You rarely, if ever, are able to sign a prospect after just one contact.What does that mean? That’s right, coach. You’ve got to follow-up with them. …