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Recruiting Blog

Letters · April 26, 2009

Three Simple Ways This Coach Made Her Recruiting Letters More Powerful

When we teach coaches to adjust their recruiting strategies, some of the advice we give goes against what they've been doing for years and years.It's not natural...it doesn't feel "right"...it's opposite what they've been doing for years and years.  Even though their current recruiting methods …

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Psychology · April 20, 2009

The Psychological Art of “Elevation” and Recruiting

Remember the name Susan Boyle?If not, that's a surprise.  Everyone was talking about her not too many years ago.  She is the unmarried, unemployed 47-year old English woman who lived with her cat in a small village in England.  Several years ago, she kept a promise to her dying mother and tried …

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NCAA · April 20, 2009

College Coaches and the NCAA Trying to Adapt to Recruits and Technology

A few months ago, I wrote what I thought was a rather innocent article on how Twitter – kind of a mix between a blog and text messaging -  would be one of the next big developments in college recruiting. What resulted was an avalanche of opinions back to me from college coaches and athletic …

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Sales Basics · April 13, 2009

Why Showing Your Cracks Improve Your Recruiting

A few years ago, my wife and I excitedly watched the cement being poured for the foundation of our new home.  You don't really realize just how much cement it takes to pour a foundation, not to mention a patio and a driveway.After that task was completed, we came back a little later after the …

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Sales Basics · April 11, 2009

A Smarter, Easier Way to Fix Your Player’s Shot

"Shooting is the most important offensive fundamental skill in basketball.  A team that shoots well will always be in ball games."  - Jerry Tarkanian, former UNLV head coachMost coaches recognize it as the most important aspect of playing great basketball: Correct shooting mechanics.Even at …

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