Dan has started taking his daughter to visit colleges. She’s a high school Junior who is starting her search, like hundreds of thousands of other families around the country.
On a recent visit to a college, Dan observed some common problems that most colleges experience when it comes to staging campus tours. It’s the same problem that many coaches who lead their own campus tours sometimes have, as well.
The problem? Most tours look, sound and feel the same as all the other college tours they’ve gone on (and will go on in the future). The result can be a lack of excitement about a particular school or program, and the family heading back to square one when it comes to trying to find a college perfect for their son or daughter.
In addition to Dan’s commentary and observations, we talk to Jeremy Tiers, Admissions Director for us here at Tudor Collegiate Strategies. He has great advice for college coaches and admissions professionals if they’re looking to improve their results when they bring a prospect on campus, and what they should consider adding to make the tour more effective.