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Sales Basics

Sales Basics · December 8, 2008

Coaches Searching for Technology to Take Programs to the Next Level

Courtesy of Sun Media, written by Alison KornIt either can help athletes win gold, or drown them in unproductive details.The booming business of sport technology has its share of charlatans out to make a quick buck off coaches with fat budgets for cool gadgets and the challenge now facing …

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Sales Basics · December 8, 2008

Is “Twitter” the Next Big Thing in Recruiting?

This past week I joined 2.6 million other people by signing up for Twitter.And it's only a matter of time before you do the same, Coach.Like the Internet a decade ago, this is a tool that a lot of you will ignore for a while.  And your competitors are just fine with that.  It's also bound to …

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Sales Basics · December 1, 2008

December’s 7 Disasterous Recruiting Mistakes (and how to avoid them)

O.K., we're heading into December.  For a lot of you, it's "halftime" in your annual battle for recruits.  And, as a college coach, you are reading this knowing that things are going really well or you are struggling when it comes to recruiting.Assuming you are not one of those lucky few that …

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Sales Basics · November 24, 2008

7 Great Ways to Add Pizazz to Your Recruiting Letters

Letters and emails.Like it or not, those are usually the first bits of key communication that you will have with new recruits.  They are usually the thing that kicks-off the recruiting process in most coaching offices when a new year starts, and its a big part of the equation we'll be tackling …

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Sales Basics · November 24, 2008

The Importance of Selling Your Vision

by Mandy Green, Selling for CoachesCoaching your team and developing leadership starts with having a vision statement, then developing a plan to achieve it.  That's the starting point for every business that wants to be successful, and it's a must for college coaches who want to build a …

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