The secret to great recruiting letter and email writing?"Stiching" and "Story Time".Let me explain...These two tricks-of-the-trade are simple and super-effective. Why? Because they ensure that your writing flows nicely, and that it's easily understood by the reader. Doesn't that sound …
Getting the Right Look to Catch a Prospect’s Attention
Coach Peter Haley, Springfield College’s Head Men’s Soccer Coach, was looking for a way to catch the attention of his recruits using the emails that he sends. Since discovering Front Rush and the custom branded email templates they offer with their online program, he can create and send emails …
The 1-Second Super Bowl Beer Commercial
I preach it regularly.Get to the point with simplicity and brevity. In your letters, in your emails, and even in your phone conversations with recruits, I'm begging you to be brief, Coach.When we produce Total Recruiting Solution plans for coaches that include creative communications for …
The Secret Art of Communicating Team Roles
I have been receiving a lot of feedback from our Premium Member coaches lately who get the feeling they are not firing on all cylinders. Many have told me that their recruits are not turning out how they thought they would and are transferring out after a year or two because the experience was not …
Big Ten Coaching Staff Graduates from Excel Tracking Sheets to a Big-Time Software Solution
“When I first started working at Penn State three years ago, we were using Excel spreadsheets to keep track of who emailed who, did they respond, what did they respond, where did we see them...and it was a disaster”, says Annie Zinkavich, Field Hockey assistant coach at PSU. “I was looking for an …