"Keep it simple, stupid."When we work with college coaches advising them on overhauling their recruiting campaigns, that's the advice we give when it comes to creating winning recruiting messages. A new study backs the wisdom of that advice.Long words used needlessly (like in our headline!) …
4 Powerhouse Negotiation Strategies You Might Be Scared to Try
Once the recruiting process moves past the first phase, you're going to be faced with an interesting decision. In fact, it might be down-right scary:Do you take control of the negotiations? Or, do you let your prospect and their parents (and maybe their coach) control the …
Balloon Boy’s Four Recruiting Lessons
You know about "balloon boy", right?He's the little 6-year old Colorado kid that allegedly floated away in his dad's homemade UFO-like helium balloon, only to be discovered hiding in the attic of his house as a part of his father's odd plan to score publicity.Of course, we all know the …
The Recruiting Genius of Selling the Sizzle
A guy named Elmer Wheeler is about to teach you some valuable lessons that you can use to recruit more effectively.More than likely, you've never heard of him. And that's understandable, because he made a name for himself back in the Great Depression.Back then, Elmer Wheeler was paid $5,000 …
Why Smart Coaches Should Give Themselves Away
Give some thought this week to giving yourself away. For free.I'm talking about your experience and credibility as a college coach. You have exactly what your teenage prospects and their parents are looking for as they try to weave their way through the recruiting process: Answers.With all …