by Jeremy Tiers, Director of Admissions ServicesI’m a frequent channel surfer. It’s a bad habit I know. During halftime of a recent college football game I came across the sports movie classic, Jerry Maguire. For me the 1996 film is one of those movies that I can watch over and over again. The …
How Collaboration Can Increase Efficiency and Enrollment
by Jeremy Tiers, Director of Admissions ServicesLast year a good friend of mine became a college head coach for the first time. My initial words of wisdom for him were simple. Immediately get to know your athletic secretary, and make sure you find at least two good team managers. Creating a …
Making Sure the Admissions Travel Season Doesn’t Turn Into Groundhog Day
by Jeremy Tiers, Director of Admissions ServicesMy first introduction to life on the road occurred as a 22 year-old Recruiting Analyst working for a basketball scouting service.Over a four-month span known as the "AAU season," I traveled from state to state attending events where I would …
Personalization – The Secret to Increasing Enrollment
by Jeremy Tiers, Director of Admissions ServicesYou pull up your list of prospective students. How are you going to convince each one that your school is the right choice for them? Will you start by sending out a few of the old generic form letters, follow that up with emails as well as a phone …
Creating a Good First Impression for Your School
by Jeremy Tiers, Director of Admissions ServicesYou meet someone for the first time. Immediately after that stranger sees you, his or her brain makes a thousand computations: Are you someone to approach or to avoid? Are you trustworthy, competent or likeable? Studies say all of this happens in …