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Recruiting Blog

Sales Basics · April 10, 2006

The Eight Things Your Prospect Wants

Whether you're talking about buying a new car, or "buying" a college program, your prospects make their decisions based on their "wants".  Sure, needs also figure into a decision, but what they want takes priority.  And, sometimes, their wants drive their needs.As a coach and recruiter, the …

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Sales Basics · April 3, 2006

Begging?

...now there's a strategy I hadn't thought of.From the Orlando Sentinel on the recruitment of UCLA's star hoopster, Jordan Farmar:Three years ago, Jordan Farmar spent a weekend at the University of Florida. Former Gators G Anthony Roberson hosted him, and when Farmar left, he seemed intent …

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Sales Basics · April 3, 2006

10 Ways To Be a Better Collaborative Negotiator

Last week's article was really popular with all of you.  In fact, it was #3 all time in terms or the number of coaches who read the article.And a lot of you - 93 in all - requested the bonus video tips I offered at the end of last week's tip.  I'll do the same this week, so if you missed out, …

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Sales Basics · March 27, 2006

Will George Mason’s Magic Translate Into Recruiting Domination?

   Everyone's talking about George Mason University's run in the NCAA men's basketball tournament.  They've got a little magic working out there on the court, don't they?  Wow...what a game against UConn on Sunday.Which begs the question: How will this great run affect …

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Sales Basics · March 27, 2006

Two Ways to Recruit Athletes: Manipulate or Collaborate

There's two ways I've seen college coaches approach recruiting athletes.  One works.  One works well.Your two choices when it comes to recruiting an athlete is to recruit and negotiate "manipulatively" or "collaboratively".There are big differences between the two... …

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