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Recruiting Blog

Sales Basics · December 5, 2006

Six Important Things That Can Make You or Break You In Front of Your Prospect

One of our SFC Premium Members has a big meeting this Thursday.  BIG meeting.In fact, she's courting one of the top prospects in the country in her sport.  This is the kind of athlete that can change your program, and improve a program's fortunes for years to come.  And its the first time that …

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Sales Basics · November 27, 2006

BOOK EXCERPT: Is Your College Website the Best It Could Be?

In our book, "Selling for Coaches", author and coaching consultant Dan Tudor talks about the importance of having your program's website be the best it can be.  That doesn't mean more pictures and moving graphics than the competition's website.  Sometimes, that can actually hurt you when it comes to …

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Letters · November 27, 2006

How to Write Recruiting Letters That Keep Your Prospect’s Interest

Ed was a college baseball coach who was beginning to think he couldn't write an effective recruiting letter if his job depended on it.Actually, his job did depend on it.  He had struggled for the past two years to sign higher caliber kids that would equate to winning seasons, and I found out …

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Sales Basics · November 20, 2006

Four Tips to Take YOU to the Top

Years ago, legendary football coach Vince Lombardi laid out his tips for "what it takes to be number one."  Of course, he was talking about what it takes to be tops on the football field, but he was also talking about what it takes to at the top of your game in business, your career, and even your …

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Sales Basics · November 14, 2006

Digging Deeper to Uncover Your Prospect’s Hidden Objections

This question came up from a coach who is reading our new book, "Selling for Coaches". In our book, we talk about overcoming objections and the importance of doing so if you hope to win over prospects. By the way, anyone who buys our book is welcome to follow-up with me on questions that didn't get …

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