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Recruiting Blog

Sales Basics · January 22, 2007

Four Signs a Coach Is Failing

Not failing as a coach on the field.  Failing as a recruiter in front of prospects.That's where we see more struggles for college coaches.  They're great at the X's and O's of their respective sport.  But when it comes to managing the emotions and the recruiting cycle with one of their recruits, …

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Sales Basics · January 15, 2007

The Question That Gets to the Bottom Of It

One of the questions that coaches are quick to ask us here at SFC revolves around the issue of knowing how a prospect actually decides on a college that is recruiting him or her. In other words, if two or three schools are actively pursuing an athlete and each school is vying for his or her …

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Sales Basics · January 15, 2007

3 Things Your Competition Does REALLY Well

OK, maybe they don't do every one of these three things "really" well.  But you can bet that they do at least one of them really well, and that may be enough to undercut your efforts in winning those recruits that you really want.The strange thing about a list like this (which one of our SFC …

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Sales Basics · January 8, 2007

“Strategy vs. Tactics” in College Recruiting

What's the difference between recruiting strategy and recruiting tactics?  Good question!  When you take the time to put together a clear and unique strategy for each and every recruit that you target for your program, you take the pressure off of yourself to perform flawlessly out on the recruiting …

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Sales Basics · January 8, 2007

Four E-Mail Disasters to Avoid

“I am out of the office until January 5th.  I won’t be checking me e-mail.  If you need immediate assistance, contact the athletic office at…”Sound familiar?  It should.  Chances are good that this type of automated e-mail response is a part of your normal e-mail routine when you’re out of the …

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